Twin Valley Portfolio
Bethany Prideaux
Marketing & Design
At Twin Valley, I began as a Marketing Campaign Coordinator and was promoted to Marketing Manager in early 2025. In both roles, I’ve been responsible for developing and executing integrated marketing campaigns that align with business goals and drive measurable results. I work across departments to support sales, improve customer retention, and ensure a consistent brand experience.
Key Contributions:
- Campaign strategy & execution — plan and manage cross-channel campaigns from concept through reporting
- Creative direction — oversee in-house and agency-produced materials to maintain brand consistency and quality
- Content creation — develop messaging for email, direct mail, social, digital ads, and more
- Collaboration — partner with sales, operations, and leadership to align marketing with business needs
- Analytics & reporting — track performance and refine efforts based on results and customer engagement
At Twin Valley, I use marketing as a tool for storytelling, connection, and growth. Whether managing creative assets or building strategies that move the needle, I bring both vision and attention to detail to every project.
Content Examples
To highlight Twin Valley’s rich history, I researched and wrote a Women’s History Month article on co-owner Mildred Foster’s role in the company’s founding. The project included family interviews, archival research, photo sourcing, and storytelling.
Annual community initiative supporting rural libraries through donated reading program bags. I managed the project from concept to completion, including bag design, production coordination, distribution, photography collection, and storytelling through post-program content.
Led the development and launch of Twin Valley’s self-installation program, collaborating across departments to create processes, packaging, and customer-friendly installation guides that improved efficiency and accelerated service activation.
Similar to an annual report style layout, I revamped our Who We Are page to include statistics and numbers that back up our pledge. The web page revamp took collaboration across departments to get all numbers and then I used the page to tell the story.
Design Examples
As Marketing Manager at Twin Valley, I lead the strategy and execution of integrated campaigns that drive sales and strengthen customer relationships. My role involves collaborating across departments, optimizing creative and messaging, and ensuring every detail, whether built in-house or through partners, supports our goals. I stay hands-on throughout each campaign, using data, storytelling, and design to create meaningful, results-driven marketing.
Video Content
Photography
One of the joys of being a marketer and brand storyteller is capturing meaningful moments through photography. Visuals help bring a brand to life, and I love using my lens to reflect the energy, emotion, and intention behind each event.
