Marketing Agency Portfolio
Bethany Prideaux
Marketing & Design
At Pen Publishing, I served as an Account Manager & Marketing Strategist, leading client accounts and shaping campaigns from concept to completion. I worked closely with a range of small businesses and large organizations, helping them bring thoughtful, effective marketing ideas to life through design, content, and strategy.
Key Contributions:
- Creative strategy & campaign management — guided clients through ideation, planning, and execution of cohesive campaigns
- Graphic design — created digital assets, social media graphics, email layouts, and signage
- Digital marketing — managed email marketing, website updates, content development, and performance strategy
- Content creation — wrote and edited web copy, social content, and promotional materials
- Client communication — served as a primary point of contact to ensure alignment, clarity, and timely results
My work at Pen Publishing introduced me to a wide range of businesses. Our small but mighty team handled all integrated marketing projects form ideation to launch.
Content Examples
I created this content marketing guide for Pen Publishing to use as a white paper to gather business leads. It also helped establish Pen as a reliable expert in the field that customers could trust for their marketing needs.
As a website marketing company, we decided we needed a quick checklist for business owners to reference when working on SEO, website content, and overall strategy. This checklist was able to be used for client onboarding or when making website improvements with clients.
This is an example of a blog post with industry-specific content to help educate small business owners about general marketing best practices and establish Pen as a trusted partner for them to reach out to.
Design Examples
